Marketing Data Engineer (m/w/d)

Build scalable data models and a centralized 360° customer view from CRM, usage, and contract data to enable personalized customer journeys and automated campaigns. Translate marketing and lifecycle requirements into data-driven automation logic, including triggers, segments, and customer journeys, while monitoring data flows and resolving errors before they impact campaigns. Develop analytical frameworks for segmentation, personalization, churn predictions, and ROI measurement, ensuring KPIs and reporting are robust. Design and maintain tracking and tagging concepts across digital channels to ensure data quality for automation and analysis. Enforce data governance, privacy compliance, and standards for data cleansing, retention, and consent management within interdisciplinary teams.