Marketing Data Analytics Engineer

Design, build from the ground up, and govern the end-to-end marketing data foundation, including tagging, tracking, data pipelines, and modelling, to create a trusted single source of truth across brand direct, paid media, social, and CRM. Own tagging and tracking standards (web/app), define and maintain the marketing KPI dictionary and data model, and establish data pipelines between martech platforms and enterprise solutions. Set QA/alerting SLAs, advise on experimentation and attribution (MMM), ensure GDPR/Consent compliance, and act as the single point of contact for data/tracking issues. Deliver dashboards (Looker Studio/Tableau), enable channel owners, and drive evidence-based budget reallocations. Keywords include GTM/GA4/GMP/Meta tracking, Databricks, Salesforce, GDPR, consent mode, and Open-source MMM tools; strong SQL, Python or R, and API experience.