Marketing Data Analyst
$150,000–$200,000 year
HybridMarbella, Andalusia, Spain
Job Summary
Design, execute, and deliver post-mortems for marketing and acquisition campaigns, measuring true incremental lift, ROI, and profitability while accounting for confounding variables. Apply rigorous analytical frameworks to evaluate marketing activities using statistical principles and segment player behaviour across dimensions like loyalty tiers and provider preferences. Translate complex findings into actionable narratives for stakeholders to influence marketing spend and product strategy, while developing intuitive dashboards in Looker for self-serve access. This high-impact role within the BI & Analytics team at Valsea supports the CMO and Acquisition team in driving business growth through data-driven storytelling.
Required Qualifications
- proven previous experience working as a business data analyst in the domain of online acquisition marketing or a closely related field
- bachelor's degree in Business Administration, Economics, Statistics, Mathematics, Computer Science, Marketing or related field
- strong analytical mindset
- ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
- comfortable working with SQL
- ability to write complex queries to retrieve, combine, transform and model data from different sources
- hands-on experience in developing reports and dashboards in data visualisation tools such as Looker, Power BI or similar
Desired Qualifications
- experience in the iGaming industry
- Looker and LookML experience
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