Marketing Data Analyst
$55,000–$60,000 year
On-siteAtlanta, Georgia, United States
Job Summary
Analyze marketing performance across paid, earned, owned, and shared media channels to identify trends and actionable recommendations. Transform complex datasets into executive-ready presentations and design interactive dashboards using Tableau, Looker Studio, or Power BI. Evaluate campaign effectiveness through ROI, ROAS, attribution, and marketing mix analyses while partnering with client teams to develop measurement frameworks. Support data integration efforts across CRM, web analytics, and e-commerce systems, leveraging AI-powered tools to streamline workflows. Configure data collection platforms, manage tagging strategies, and monitor industry trends around privacy and cookieless measurement. Assist in implementing data governance practices and contribute to new business pitches by developing measurement strategies. Collaborate across disciplines to improve analytics products and processes for diverse agency clients.
Required Qualifications
- 2-3+ years of experience in marketing analytics, digital analytics, business intelligence, or marketing strategy within an agency, consulting, or brand environment
- A naturally analytical thinker who enjoys working with numbers and solving problems through data
- Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously
- Comfortable making decisions despite incomplete information, pushing analyses as far as the data allows before making practical recommendations
- Advanced proficiency in Microsoft Excel and/or Google Sheets
- Comfortable manipulating large datasets and ensuring data accuracy before drawing conclusions
- Curious enough to ask why the numbers changed, not just report that they did
- Able to transform data into concise, actionable insights and recommendations for clients
- Comfortable building executive-ready presentations that tell a compelling story with data
- Confident presenting findings on client calls or eager to develop stronger client presentation skills
- Experienced analyzing digital marketing campaigns across platforms such as Meta, LinkedIn, TikTok, Google Ads, or similar
- Familiar with managing budgets
- Experience using AI-powered tools or workflows to improve analysis, reporting, research, or operational efficiency
Desired Qualifications
- Experience with Social listening tools as a plus
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