Marketing Data Analyst- Hybrid - Boca Raton FL
$70,000–$95,000 year
HybridBoca Raton, Florida, United States
Job Summary
Support the BI and Reporting team with project management across reporting initiatives, media platform review, and data validation. Collaborate with media specialists, client services, and development teams to translate client reporting requirements into actionable dashboards and visualizations. Partner with the media buying team, programmatic SSP, and DSP to provide data-driven insights for campaign optimization and targeting strategies. Contribute to analytics product development by uncovering patterns in large datasets and applying statistical analysis, regression, and forecasting to inform recommendations. Manage relationships with external vendors for ETL, data aggregation, and API connectors while ensuring data integrity.
Required Qualifications
- Bachelor's degree in a relevant field such as Business Intelligence, Data Analytics, Statistics, Mathematics, or Computer Science.
- 3+ years of experience in digital marketing analytics, with a proven track record of success.
- Experience working with media buying teams and programmatic platforms (SSP, DSP).
- Experience with project management, media platform review, and data validation processes.
- Knowledge of statistical analysis techniques, regression analysis, and forecasting.
- Experience in translating complex data into compelling data visualizations using Tableau.
- Experience with cloud data warehouses (e.g., Snowflake, Google BigQuery, AWS Redshift) with good knowledge of relational databases.
- Proficiency in analytics languages such as Python and SQL and comfort with legacy systems.
- Familiarity with data visualization best practices and principles, with a keen eye for design aesthetics and effective data communication.
- Ability to indentify and derive actionable insights from complex datasets and effectively convey that information to both technical and non-technical stakeholders.
- Desire to work in a fast-paced environment with multiple projects and tight deadlines.
- This role is hybrid in the Boca Raton office 3 days a week.
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