Marketing Creative Strategist - 18883
$21,600–$30,000 year
RemoteSouth East Asia, Socialist Republic of Vietnam
South East Asia, Socialist Republic of VietnamRemote$21,600–$30,000 year
Job Summary
Develop creative strategies for US DTC beauty and wellness brands across Southeast Asia, focusing on Meta-ads performance and desire-driven angles. Write UGC video scripts, static ad copy, and performance-driven messaging tailored to TOF, MOF, and BOF consumer stages. Manage fast-paced briefs and iterate creatives based on hook rates and retention metrics. Requires 2–4 years of agency or freelance experience in the region with deep cultural fluency. Full-time remote role with flexible hours overlapping the CT team by 3–4 hours.
Required Qualifications
- Minimum 2–4 years working with South East Asian DTC brands
- Deep familiarity with Meta ads (Facebook & Instagram) creative strategy
- Clear understanding of the difference between organic social content vs paid performance creative
- Knows how creatives are built for scaling, iteration, and testing, not just aesthetics
- Comfortable working with bold angles and strong emotional ads or has worked with products that rely heavily on mass desire, transformation, or emotional outcomes, not just functional benefits
- Hands-on experience writing UGC video scripts
- Hands-on experience writing performance-driven video ads
- Hands-on experience writing static ad copies
- Understands basic performance KPIs >> hook-rate, retention, and scroll-stopping frameworks etc.
- Adept in writing ads' messaging across TOF, MOF, BOF or levels of market awareness etc.
- Prior experience in an agency or freelance setup preferred (remote)
- Comfortable handling multiple briefs, fast turnarounds, and performance pressure
- Used to working closely with a dynamic marketing ecosystem - Lead strategists, marketing ops, and cross collaboration with other strategists etc.
- Research-driven when developing new concepts, not guessing
- Strong grasp of South East Asian Market in general
- Can write in a tone that feels native to South East Asian audience
- Comfortable working remotely across time zones
- Highly proactive: flags gaps, proposes angles, and has a collaborative mindset
- Can work independently but aligns well with a structured creative system (SOPs, briefs, feedback loops)
Desired Qualifications
- Strong preference for beauty, fragrance, wellness, or highly niche products
- Understands US consumer psychology, buying triggers, and cultural nuance
- Prior experience in an agency or freelance setup preferred (remote)
- Strong grasp of South East Asian Market in general (preferred if experienced in our niche (fragrance))
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