Marketing Coordinator
On-siteStratford, Connecticut, United States
Job Summary
Lead end-to-end execution of marketing projects, including campaign planning, timelines, priorities, and follow-through. Plan and execute digital marketing initiatives covering SEO/SEM, PPC, email marketing, and website content while coordinating with Sales, Engineering, and external partners. Manage internal and external stakeholders to ensure timely delivery of assets and resources. Create and manage SEO/SEM/GEO/AEO strategies, review analytics from paid search and website partners, and report findings to the CMO. Analyze campaign performance metrics to identify trends and recommend improvements for spend, traffic, and conversion. Work in HubSpot, Constant Contact, and CallRail for lead segmentation and automation. Balance multiple projects across six companies, working independently to keep the team focused on deadlines. Onsite in Stratford, CT.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
- Approximately 5+ years of relevant experience in digital marketing and/or marketing project management
- Hands-on experience with SEO/SEM, Google Ads, Google Analytics, Google Search Console, SEMrush, Google Merchant Center, and email marketing platforms
- Strong HubSpot knowledge, including lead segmentation, email automation, and email campaigns
- Demonstrated ability to manage multiple projects simultaneously, establish priorities, pivot when needed, and keep teams focused on deadlines
- Strong written and verbal communication skills, including the ability to develop short- and long-form marketing content
- Excellent project management, interpersonal, analytical, and creative problem-solving skills
- Experience with project management tools such as Trello or similar platforms
- Onsite in Stratford, CT
Desired Qualifications
- B2B or manufacturing experience
- Salesforce experience
- Knowledge of content management systems such as WordPress, Strapi, and Payload
- Shopify/product listing and e-commerce content experience
- Experience with or strong interest in GEO/AEO
- Trade show coordination experience and/or agency project experience
- Self-motivated, proactive, creative, and comfortable generating ideas as well as executing them
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