Marketing Coordinator
On-siteMontgomery, Indiana, United States
Job Summary
Coordinate, execute, and manage community and corporate events while collaborating with Marketing Agents and the Director of Marketing. Conduct research to analyze customer behavior, purchasing habits, and trends using data analytics software. Design and implement successful marketing campaigns across residential and commercial sales, craft creative product marketing copy, and organize promotional activities for new products and services. Establish internal tracking systems and dashboards to monitor online and social media activities, prepare sales data reports, and generate forecasts. Track progress, provide guidance to leadership, and analyze competitors through SWOT analysis. Assist in designing functional websites and produce promotional materials.
Required Qualifications
- Proven work experience as a Marketing/Event Coordinator, Marketing Specialist or similar role
- Knowledge of traditional and digital marketing tools and strategies
- Experience with research methods using data analytics software
- Expertise or high level of experience in Wordpress and Adobe Creative Suite
- SEO/SEM Experience
- Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics
- Familiarity with Customer Relationship Management and Content Management System software
- Excellent communication and presentation skills
- BS degree in Marketing or relevant field experience
Desired Qualifications
- If you have excellent communication skills, a great work ethic and a passion for advertising strategies, we want to meet you.
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