Marketing Coordinator - Pet Industry
$55,000–$68,000 year
On-siteWildwood, Missouri, United States
Job Summary
Manage content calendars, launch paid social and Google ad campaigns, and execute local SEO and AEO strategies for two distinct St. Louis pet brands. Own daily AI tool usage for drafting and reporting while building long-term partnerships with vets, groomers, and community leaders. Deliver monthly performance reports connecting leads, engagement, and occupancy metrics to leadership. This salaried role requires flexible, outcome-based hours with no fixed schedule, including potential weekend events and early mornings. Candidates must hold two brand voices simultaneously, possess fluency in SEO/AEO, and be comfortable working daily inside a cat-filled lodge environment.
Required Qualifications
- Storytelling instincts
- Relentless hustle
- Ability to get excited about well-timed Instagram captions
- Understanding of local SEO
- Ability to hold two distinct brand voices in their head without mixing them up
- Ability to write clean, sharp copy without being told twice
- Ability to prove writing ability via writing sample
- Fluency in talking about SEO and AEO without googling definitions
- Ability to use AI tools daily for drafting, researching, reporting, and ideating
- Ability to ensure AI output does not sound like a robot wrote it
- Ability to build real local partnerships
- Ability to deliver monthly reporting connecting leads, engagement, and occupancy
- Ability to bring the story behind the numbers to 1:1s
- Self-directed work style
- Ability to run with priorities without waiting to be chased down
- Ability to pick up the phone or show up in person
- Ability to think of the role as salaried with real ownership
- Ability to finish work when the day actually needs it
- Love for cats
- Ability to work daily in a cat environment with direct contact
- Ability to work around cats daily
- No allergy to cats
- Ability to handle unexpected situations in pet care
- Ability to carry a dog up and down stairs
- Ability to lift food bags
- Ability to search under every couch and bed for a cat
- Ability to clean up after pets
- Ability to feed pets
- Ability to administer medication
- Ability to work under flexible and changing conditions
- Ability to handle schedules that vary from day to day
- Dependability in variable conditions
- Mature, responsible, reliable, patient, and capable of independent action
- Minimum 6-month commitment
- Ability to review and sign a separate disclosure and authorization form for background check
Desired Qualifications
- Prior experience marketing more than one brand, product line, or location at once
- Pet industry experience
- Local service-business experience
- Genuine feel for the brand voice
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