Marketing Coordinator
On-siteMississippi, United States
Job Summary
Develop and implement strategic marketing plans to achieve corporate objectives while managing operating budgets and overseeing advertising across print, online, and direct mail channels. Establish relationships with key strategic partners, evaluate market research, and adjust strategies to meet changing conditions. Coordinate sales distribution, maintain consistent corporate imagery, and guide preparation of activity reports for executive management. Organize employee and patient recognition programs, including birthday events and appreciation activities. Serve as a liaison with the Scheduling Institute to facilitate training and inform management of available opportunities. Assist the office manager with administrative tasks, including filing, scanning documents, tracking mileage, and matching credit card receipts. Manage logins for shared resources and train the lead receptionist on the Aprima scheduling system. Collaborate with providers and front desk staff to ensure accurate scheduling availability and maintain Smart Sheets. Support new hires by setting up computer systems, securing access credentials, and verifying OSHA and HIPAA training completion. Maintain marketing campaigns three months in advance and track results through call trackers and patient population reports.
Required Qualifications
- Experience in developing and implementing strategic marketing plans to achieve corporate objectives
- Experience in developing and managing marketing operating budgets
- Experience in planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail
- Experience in ensuring effective control of marketing results and taking corrective action to guarantee achievement of marketing objectives falls within designated budgets
- Experience in overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions
- Experience in establishing and maintaining relationships with key strategic partners
- Experience in guiding preparation of marketing activity reports and presenting to executive management
- Experience in establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events
- Experience in directing market channel development activity and coordinating sales distribution by establishing sales territories, quotas, and goals
- Experience in assisting other departments within an organization to prepare marketing pieces
- Experience in organizing employee and patient recognition programs
- Experience in serving as a liaison with a scheduling institute to schedule and facilitate training
- Experience in facilitating training of new employees and refreshing current employees on certification training
- Experience in assisting management in processing new employees by setting them up in computer systems, ensuring logins and passwords, obtaining keys, access to time clock systems, and swipe cards for clocking in and out
- Experience in ensuring new hires go through OSHA and HIPAA training
- Experience in completing new hire checklists
- Experience in coordinating scholarship committees
- Experience in filing and scanning important documents
- Experience in tracking mileage through a mileage app
- Experience in matching credit card receipts to credit card statements
- Experience in managing logins for credit cards to ensure rotation of cards
- Experience in training lead receptionists on scheduling systems
- Experience in working with providers and front desk to ensure everyone has the most updated and available schedule
- Experience in assisting office managers in setting up and maintaining smart sheets
- Experience in maintaining marketing campaigns 3 months in advance
- Experience in setting deadlines and tracking deadlines through smart sheets
- Experience in awareness of current campaigns, progress of campaigns, and ability to achieve goals
- Experience in results reporting including call trackers and patient population reports
- Ability to uphold core values and vision statement in all facets of the position
- Focus on marketing roles
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