Marketing Coordinator III
On-siteRichmond, Virginia, United States
Job Summary
Develop strategic marketing initiatives, manage multi-channel campaigns, and oversee social media programs including content calendars and influencer partnerships. Execute creative input and administrative support across marketing efforts while maintaining brand consistency and analyzing performance metrics for continuous improvement. Coordinate signage requests, advertising contracts, and expense documentation to ensure timely execution and alignment with strategic goals. Monitor resident engagement through reviews and events, optimize digital content for searchability, and collaborate with internal teams and vendors to deliver measurable ROI.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred
- Minimum of 2–4 years of experience in marketing, communications, or related fields
- A valid driver's license
- Proof of insurance
- Passing criminal background check
- Pre-employment drug testing
Desired Qualifications
- Equivalent work experience may be considered in lieu of a degree
- Experience in multi-channel campaign management, content development, and project coordination
- Familiarity with the multifamily housing industry or property management
- Strong understanding of digital marketing strategies, social media management, and content creation
- Working knowledge of brand development and visual identity across platforms
- Familiarity with analytics tools and interpreting performance metrics to guide marketing decisions
- Understanding of advertising platforms, contract management, and vendor coordination
- Awareness of trends in resident engagement, social platforms, and reputation management best practices
- Ongoing skills necessary to perform job description items
- Positive Interpersonal skills
- Problem Solving
- Analyzing
- Recognizing boundaries
- Being courteous
- Recognizing options/flexibility
- Following up to closure
- Exercising good judgment
- Working calmly under pressure
- Proficiency in social media platforms and digital marketing tools
- Strong project management and organizational skills
- Excellent written and verbal communication abilities
- Creative design sensibility and attention to detail
- Proficiency in Microsoft 365 and basic Adobe Creative Suite skills
- Ability to analyze data and apply insights to marketing strategies
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