Marketing Coordinator
On-siteToronto, Ontario, Canada
Job Summary
Develop and implement marketing plans for the Canadian business while driving demand generation with sales leadership. Oversee all internal and external marketing communications, acting as the primary point for planning, execution, and monitoring of marketing activities. Analyze marketing data including campaign results, conversion rates, and traffic to inform strategy. Coordinate the development of marketing content such as brochures, videos, case studies, and infographics. Conduct ongoing competitor research by analyzing competitor products, services, websites, and special offers. Requires a bachelor's degree in marketing or a related field, at least three years of marketing experience, and proficiency in digital and traditional marketing tools.
Required Qualifications
- highly self-motivated
- proactive
- strong working knowledge of current marketing tools and strategies
- minimum bachelor's degree in marketing, communication, or a related field
- at least 3 years of marketing experience (Digital and Traditional) in a corporate, or agency environment
Desired Qualifications
- Mailchimp
- Adobe Acrobat Pro (DC)
- InDesign
- Camstia or other video editing software
- CRM systems
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