Marketing Coordinator ( FTC Maternity cover )
HybridExeter, England, United Kingdom
Exeter, England, United KingdomHybridContractSmall
ContractSmall
Job Summary
Lead regional PR, influencer relations, and organic social media management for Rockfish's 12 restaurants and Online Seafood Market. Manage press outreach and media relations focused on Devon and the South West, writing press releases, coordinating media visits, and tracking coverage. Plan and publish content across Instagram and Facebook, including capturing on-site imagery and responding to audience queries. Collaborate with the restaurant teams, chefs, and design staff to support campaign rollouts, events, and internal communications. Assist with recruitment marketing and champion the brand's environmental mission across all guest and team touchpoints.
Required Qualifications
- Excellent copywriting
- Confident storyteller
- Excellent written communication skills
- Ability to spin a good yarn
- Social media savvy
- Understanding of how to create content that performs
- Ability to brief creative assets
- Ability to write sharp captions
- Ability to use social media tools to schedule and monitor content
- Comfortable liaising with journalists and press contacts
- Ability to write and distribute press releases
- Ability to coordinate media visits
- Ability to track coverage
- Proactive approach to pitching new stories
- Great communication and collaboration skills
- Ability to work across teams
- Ability to gather content
- Ability to share updates clearly
- Confidence liaising with restaurant teams
- Ability to support events
- Ability to brief internal stakeholders
- Attention to detail
- Organisation
- Working knowledge of newsletter platforms (like Klaviyo or Mailchimp)
- Working knowledge of social tools (like Instagram/Facebook Creator Studio)
- Ability to use Google tools (Sheets, Looker studio)
- Comfortable learning new platforms, including SevenRooms
- Ability to champion Rockfish's environmental mission
- Ability to communicate environmental mission across guest and team communications
Desired Qualifications
- Knowledge of the food, lifestyle and regional media space
- Experience in PR and social media
- Experience in regional PR and influencer relations
- Experience in organic social media management
- Experience in restaurant launches
- Experience in seasonal seafood campaigns
- Experience in community events
- Experience in product campaigns
- Experience working across both restaurants and Online Seafood Market (OSM)
- Experience collaborating with head of brand, design team, marketing manager, community coordinator and restaurant teams
- Experience identifying and nurturing relationships with local food influencers and content creators
- Experience coordinating gifting, collaborations, and partnerships
- Experience spotting and pitching regional partnership opportunities
- Experience supporting event amplification and community engagement
- Experience working with Community & Events Coordinator
- Experience planning, scheduling and publishing content across social channels
- Experience contributing to monthly content calendars
- Experience writing on-brand captions
- Experience capturing content on phone for behind-the-scenes, events, dishes, chefs
- Experience collaborating with design team to develop creative assets
- Experience monitoring and responding to comments and DMs
- Experience staying tuned into social trends, performance metrics, and audience feedback
- Experience supporting Head of Brand & Marketing and Restaurants Marketing Manager on campaign rollouts
- Experience gathering content from chefs, sites, and customers
- Experience joining regular meetings with site GMs and Head Chefs
- Experience informing and aligning restaurant teams with upcoming marketing activity and offers
- Experience using internal briefing templates and clear messaging
- Experience being go-to support for restaurant teams on-site
- Experience linking external activity with internal understanding
- Experience assisting with delivery of restaurant-led events
- Experience promoting Rockfish as a great place to work
- Experience creating and sharing recruitment content on social channels
- Ability to come up with fun and out the box ideas for recruitment marketing
- Experience ensuring accuracy, tone and seasonal relevance of restaurant content across the website
- Experience flagging opportunities for local SEO improvements or third-party listing updates (Google, TripAdvisor, etc)
- Experience with Devon and the South West
- Experience with national and London outreach
- Experience building and maintaining relationships with key journalists in food, lifestyle, tourism and hospitality
- Experience overseeing photo/media requests
- Experience tracking and reporting on media coverage
- Experience working with Community & Events Coordinator to maintain strong partner relationships locally
- Experience with food, lifestyle, tourism and hospitality media space
- Experience with regional media space
- Experience with local brands, charities, suppliers
- Experience with Instagram and Facebook
- Experience with Klaviyo or Mailchimp
- Experience with Instagram/Facebook Creator Studio
- Experience with Google Sheets
- Experience with Looker studio
- Experience with SevenRooms
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