Marketing Coordinator, Events

Plan, manage, and execute OpenSesame's trade show and live event calendar, owning all operational details including booth logistics, contract negotiations, venue sourcing, and vendor relationships. Translate Integrated Campaigns strategies into actionable event plans while partnering with Sales, Customer Success, and GTM Operations to align audience targeting and pipeline goals. Build pre-event prep materials, coordinate staffing schedules, and equip sales representatives with tools to maximize onsite meetings and follow-ups. Manage event budgets down to the penny and track key performance metrics such as MQLs, meeting volume, and cost-per-lead to report against targets. Integrate AI tools into daily workflows to streamline communications, accelerate content creation, and optimize administrative tasks. Fully own end-to-end execution of trade shows and field events, ensuring clean tracking and seamless pre/post-event sales handoffs. Establish standardized playbooks for sales enablement and implement repeatable post-event follow-up rhythms with demand gen and sales ops.