Marketing Coordinator
On-siteIrvine, California, United States
Job Summary
Build and maintain strategic relationships with content creators, fostering long-term partnerships that boost brand advocacy and authentic audience engagement. Bring creative assets to life through social media and email campaigns, developing engaging marketing copy and content that connects with enthusiasts. Identify emerging content trends and platform innovations across the social media landscape to keep marketing initiatives ahead of the curve. Partner with the Audience Growth team to analyze campaign performance, interpret key metrics, and translate insights into data-informed marketing strategies. Represent the brand at automotive events by engaging with creators, enthusiasts, and industry partners, while transforming event moments into captivating social content. Coordinate project workflows and ensure deliverables stay on track across internal teams, agency partners, and creators. Lead bi-monthly cross-functional meetings to align stakeholders on campaign objectives, project milestones, performance insights, and upcoming initiatives. Maintain organized project documentation and digital asset management systems, ensuring all files, creative assets, and marketing materials remain current, accurate, and ready to support fast-moving campaigns.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field
- 3+ years of experience in a marketing, brand, social media, or other customer-facing role
- Strong interpersonal skills with the ability to build and maintain trusted relationships with creators, brand partners, and internal teams
- Strong organizational and time management skills with the ability to manage multiple priorities simultaneously
- Ability to creatively solve problems and execute with attention to detail in a fast-paced environment
- Adaptability and comfortable with ambiguity in a rapidly changing environment
- Proficiency in KPI reporting, data analysis, storytelling, and making strategic recommendations
- Excellent verbal and written communication skills
Desired Qualifications
- Experience working in the automotive, motorsports, lifestyle, consumer, or enthusiast brand space
- Experience managing creator and influencer relationships, social media communities, or brand ambassador programs
- Experience supporting high-energy live events and brand activations
- Passion for automotive culture, vehicles, and the enthusiast community
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