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PPD Global Central Labs (S)5 days ago

Marketing Content Specialist - Digital Science and Laboratory Automation

$76,400–$114,575 year

On-site · Burlington, Ontario, Canada

Type
Full Time
Level
Mid Level
Education
Bachelors Degree
Company size
Unknown

Job Summary

Marketing Content Specialist to transform complex DSAS/lab-automation concepts into clear, compelling content across formats (web, articles, white papers, case studies, video scripts) and support SEO, AI-driven discovery, and sales enablement; collaborate with product management and SMEs to translate technical concepts into customer-focused narratives and maintain up-to-date digital content; drive content performance through data-driven optimization and cross-functional alignment.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Life Sciences, or related field
  • 5+ years of experience in B2B content marketing, preferably within life sciences, scientific technology, or healthcare
  • Demonstrated experience developing content across multiple formats and digital channels
  • Strong writing and editorial skills, with the ability to translate complex technical information into clear, compelling messaging
  • Understanding of content strategy, SEO, and digital content performance metrics
  • Experience supporting marketing campaigns and sales enablement initiatives
  • Ability to collaborate effectively with technical subject matter experts and cross-functional stakeholders
  • Strong organisational and project management skills with attention to detail
  • Proactive, curious, and able to manage multiple priorities in a fast-paced environment
  • Familiarity with content management systems, marketing automation platforms, and analytics tools
  • Experience with AI-driven search optimisation, content structuring, or emerging digital discovery trends preferred
  • Background or exposure to laboratory workflows, automation, or digital science solutions preferred
  • Be a passionate lifelong learner eager to embrace and advance the future of automated digital laboratories
  • Ability to work effectively in a matrix organisation and collaborate across global teams
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$76k – $115k / yr

Marketing Content Specialist - Digital Science and Laboratory Automation · PPD Global Central Labs (S)

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