Marketing Content Specialist - Digital Science and Laboratory Automation
$76,400–$114,575 year
On-site · Burlington, Ontario, Canada
Job Summary
Marketing Content Specialist to transform complex DSAS/lab-automation concepts into clear, compelling content across formats (web, articles, white papers, case studies, video scripts) and support SEO, AI-driven discovery, and sales enablement; collaborate with product management and SMEs to translate technical concepts into customer-focused narratives and maintain up-to-date digital content; drive content performance through data-driven optimization and cross-functional alignment.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Life Sciences, or related field
- 5+ years of experience in B2B content marketing, preferably within life sciences, scientific technology, or healthcare
- Demonstrated experience developing content across multiple formats and digital channels
- Strong writing and editorial skills, with the ability to translate complex technical information into clear, compelling messaging
- Understanding of content strategy, SEO, and digital content performance metrics
- Experience supporting marketing campaigns and sales enablement initiatives
- Ability to collaborate effectively with technical subject matter experts and cross-functional stakeholders
- Strong organisational and project management skills with attention to detail
- Proactive, curious, and able to manage multiple priorities in a fast-paced environment
- Familiarity with content management systems, marketing automation platforms, and analytics tools
- Experience with AI-driven search optimisation, content structuring, or emerging digital discovery trends preferred
- Background or exposure to laboratory workflows, automation, or digital science solutions preferred
- Be a passionate lifelong learner eager to embrace and advance the future of automated digital laboratories
- Ability to work effectively in a matrix organisation and collaborate across global teams
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.