Marketing Consultant - IA Distribution
Hybrid · Spokane, Washington, United States or Caledonia, Michigan, United States
Job Summary
Leads the creation of business-to-consumer content across websites, direct mail, email, and social media; liaises between stakeholders to synthesize product information and develop creative content; develops briefs for new asset development with messaging, KPI requirements, and budget; leverages analytics to improve marketing strategies and response rates; manages the creative asset library end to end; works with external agencies and vendors; conducts cross-functional meetings to align on strategic direction and deadlines; stays current on direct mail, digital marketing, and content best practices; monitors competitive insights and delivers tailored, account-specific messaging across channels.
Required Qualifications
- 5 years experience in business to consumer marketing required
- 3 years experience in creating digital content and/or direct mail products required
- High School Diploma or Equivalent required
- Bachelor's degree preferred
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