Marketing Consultant
On-siteTroy, Michigan, United States
Job Summary
Onboard new locations in assigned territory by following tiered support protocols for checklists, calls, and site visits. Oversee ongoing training, brand standards compliance, and effective use of marketing tools to capitalize on local opportunities. Monitor and analyze KPIs/benchmark data for business improvement opportunities. Collaborate with internal departments to resolve questions and mediate concerns. Onboard, train, and monitor all franchisee social media channels while auditing post frequency and ensuring brand standards. Oversee partnerships with third-party local marketing/PR companies to ensure understanding of processes and use of brand-approved materials. Develop and maintain strong relationships with franchisees and vendors to ensure expectations are consistently met. Assist with team projects as needed. Requires a BA in Marketing or related field with minimum 3+ years experience; willing to travel up to 15% of the time. Flexible work from home options available.
Required Qualifications
- BA in Marketing, Public Relations, Communications, or related field
- Minimum 3+ years marketing experience
- Willing to travel up to 15% of the time
Desired Qualifications
- franchise and/or field marketing experience
- Proven track record in local marketing strategy and execution
- Independent thinker with teamwork mentality and impeccable follow-through
- Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
- Excellent written and verbal communication skills
- Strong project management, problem-solving & organizational skills
- Experience with a Mac-based environment
- G Suite
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