Marketing & Community Relations Coordinator

Coordinate marketing and community relations efforts for the health system. Act as an advisor interfacing with product-line managers to develop, initiate, maintain and provide follow-up on marketing, advertising and promotional strategies that meet goals and objectives. Manage projects designated by the Director of Marketing or VP of Service Excellence, including planning, development, approvals, production supervision and placement of advertising; development and production of communications and collateral materials; coordination of day-to-day advertising; review of production and media placement; and collaboration with an advertising agency when appropriate. Maintain documentation of activities and projects to aid budgeting and future requests, and to track effectiveness. Evaluate event/program attendance and media response, gather insights on how participants heard about programs, and assess linkage to hospital services. Write, proofread, edit and produce health system collateral (brochures, podcasts, direct mail, news releases, ads, flyers, newsletters). Coordinate and review sponsorship opportunities and manage speaking/community relations opportunities. Perform other duties as assigned.