Marketing Communications
On-sitePune, Maharashtra, India
Job Summary
Develop and execute comprehensive marketing communications strategies to promote the brand across diverse channels, including traditional and digital media. Lead a team of marketing professionals while overseeing performance marketing campaigns for lead generation, customer acquisition, and brand awareness. Drive SEO and SEM strategies to improve search rankings and organic traffic, alongside creating television commercials and digital videos. Plan content marketing initiatives to establish thought leadership and analyze campaign effectiveness using relevant metrics and KPIs. Manage budgets effectively to ensure maximum return on investment and cultivate relationships with external partners and agencies. Stay current with industry trends and technologies to adjust strategies accordingly. This role requires an MBA and over 10 years of experience in marketing communications within the manufacturing industry.
Required Qualifications
- MBA from a premier institute in Marketing, Communications, Business, or a related field
- Over 10 years of proven experience in marketing communications, with a strong focus on digital marketing, performance marketing, SEO, and SEM
- Exceptional communication, interpersonal, and leadership skills
- Proficiency in utilizing digital marketing tools, analytics platforms, and content management systems
- Strong analytical mindset with the ability to interpret data and make data driven decisions
- Previous experience in content marketing, including content creation and distribution
- Demonstrated success in leading and managing marketing teams
- Creative thinker with the ability to develop innovative marketing strategies
- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
- Adept at fostering collaboration and maintaining effective relationships with internal and external stakeholders
- Knowledge of industry best practices, trends, and emerging technologies in marketing communications
- Well-equipped in marketing and consumer research methodologies, with the ability to drive insight-driven marketing strategies
- 9-15 years
- MBA
- Manufacturing
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