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Valley First Credit Union4 days ago

Marketing Communications Specialist

$66,560–$87,360 year

On-site · Modesto, California, United States

Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Small

Job Summary

Leads development and governance of messaging across digital, print, social, PR, branch communications, and internal channels. Writes and develops product messaging, website content, email copy, social content, and PR materials while ensuring alignment with brand voice, values, and strategic priorities. Identifies member, employee, and community stories and translates them into engaging content to strengthen awareness, trust, and connection. Manages an integrated editorial calendar and ensures content is accurate, compliant, audience-appropriate, and impactful. Oversees PR strategy, crisis communications, and reputation management, and guides internal communications to align with organizational initiatives. Translates complex financial concepts into clear, audience-friendly content, and collaborates with HR and leadership to support organization-wide messaging. Requires a Bachelor’s degree (or equivalent) and 7+ years of experience in marketing/communications, with a strong writing ability and experience across digital, social, internal, executive, and public relations channels.

Required Qualifications

  • Bachelor's degree in marketing, Communications, Journalism, Public Relations, or related field (or equivalent experience)
  • 7+ years of experience in marketing communications, corporate communications, content, or related roles
  • Exceptional writing, storytelling, editing, and content development skills
  • Experience translating complex concepts into clear, audience-friendly content
  • Experience developing content for digital, social, internal communications, executive communications, and public relations initiatives
  • Strong interviewing, relationship-building, and information-gathering skills
  • Ability to translate product concepts into clear, compelling messaging
  • Experience working in regulated environments (financial services a plus)
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$67k – $87k / yr

Marketing Communications Specialist · Valley First Credit Union

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