Marketing Communications Specialist - REMOTE BASED -
RemoteUnited States
Job Summary
Oversee brand management by mastering brand books, developing communications strategies, and coordinating marketing efforts with Sales and Product managers for trade shows and campaigns. Lead digital marketing initiatives by defining channels, setting KPIs, maintaining websites and social media, and managing consumer reviews and competitor analysis. Manage customer relationships through CRM tools, lead nurturing, and database management for distributors and plumbers. Coordinate industry show booths, vendor contracts, and promotional materials while drafting technical bulletins with Engineering. Monitor competitor activities, define publication calendars, and maintain an up-to-date asset library using PIM tools to support digital marketplaces and EDI.
Required Qualifications
- Two years of marketing management experience
- Two years of digital marketing experience
- Two years working with third parties as agencies and graphic designers
- Bachelor degree in Fine Arts/Graphic Design, Communications, Public Relations, Marketing, Journalism or related field
- Marketing B2B
- SEO and SEM strategies
- Wordpress intermediate knowledge
- Intermediate capabilities in graphic design software as Ilustrator, inDesign, Photoshop
- PIM tools
- Product data syndication experience working with partners and customers
- CRM software
- Mailing tools
- Business social media accounts management
- Vendor relationship management
- Technical understanding of plumbing products
- Knowledge of channels of distribution and customer base
- Excellent teamwork skills
- Proven ability to influence cross-functional teams without formal authority
Desired Qualifications
- Bilingual Spanish is a major plus
- Desirable experience in building materials or plumbing company
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