Marketing Communications Specialist
On-siteDubuque, Iowa, United States
Job Summary
Conceptualize marketing materials for all disciplines within Higher Education and assist in coordinating adoption campaigns for national and regional titles. Develop and execute digital, e-mail, and print campaigns for key authors while ensuring all communication materials adhere to brand guidelines. Create and execute marketing strategies for assigned conferences and conventions, monitor campaign performance using analytics, and conduct market research to support acquisition and sales efforts. Address authors' needs promptly and stay updated on industry news and competitor activities. Available to work out of the Dubuque, Iowa home office.
Required Qualifications
- Available to work out of our Dubuque, Iowa home office - this is not a remote position
- Someone who has strong communication skills, both written and verbal, are a must
Desired Qualifications
- Someone who can develop world-class, innovative, and creative marketing ideas/campaigns, implement those ideas, produce and measure results
- Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
- Should have proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software
- Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
- Someone who can identify new opportunities for growth and engagement
- Someone who has a Positive and have a 'can do' attitude towards their work, and their outlook on life
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