Marketing Communications Specialist
On-siteBaton Rouge, Louisiana, United States
Job Summary
Create and manage engaging content for email marketing, social media, website pages, blogs, digital campaigns, public relations efforts, presentations, video scripts, and other marketing materials. Develop and maintain editorial calendars to ensure timely, consistent, and strategic communications while collaborating with marketing, business units, and leadership teams to create messaging that supports products, services, campaigns, and organizational initiatives. Ensure a consistent brand voice across all channels by reviewing and refining content for accuracy, clarity, compliance, and brand alignment. Apply SEO and digital content best practices to improve visibility, monitor campaign performance, and recommend opportunities for continuous improvement. Stay current on marketing and financial services trends to bring fresh ideas to member engagement.
Required Qualifications
- Bachelor's degree in Communications, Journalism, English, Marketing, or a related field
- 5-7 years of experience in content development, marketing communications, journalism, public relations, or a related discipline
- Exceptional writing, editing, and proofreading skills across multiple communication channels
- Experience managing social media platforms and content calendars
- Strong understanding of digital marketing, content strategy, SEO, and audience engagement
- Ability to manage multiple projects, meet deadlines, and collaborate effectively across teams
- Proficiency with content creation, marketing, and social media management tools
Desired Qualifications
- Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite or Canva are a plus
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