Marketing Communications Specialist
HybridAsheville, North Carolina, United States
Job Summary
Develop integrated marketing campaigns across Biltmore Farms business units by collaborating with internal stakeholders to craft messaging, communication strategies, and storytelling initiatives. Champion content development across websites, email, blogs, advertising, and video while coordinating creative workflows and managing relationships with external agencies, photographers, and vendors. Oversee photoshoots and video shoots, including shot lists, schedules, logistics, and asset organization, ensuring consistent brand implementation across multiple channels. Assist with strategic launches and cross-functional projects from concept through execution, managing timelines, approvals, and deliverables while supporting tenant relations and grand opening communications.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Operations, Project Management, Journalism, or a related field
- Minimum of four (4) years of professional experience in marketing communications, brand marketing, content strategy, or a related field
- Experience leading and coordinating multiple projects and stakeholders in a fast paced, deadline-driven environment
- Strong writing, editing, organizational, and project management skills with the ability to manage competing priorities effectively
- Exceptional writing, proofreading, editing, and verbal communication skills
- Natural ability to identify content opportunities and develop ideas
- Ability to support experiential marketing initiatives, events, and branded activations from planning through execution
- Strong organizational skills and an ability to multitask with minimal oversight
- Ability to oversee projects from concept to completion while integrating multiple stakeholders
- Must be comfortable working both independently and as part of a team
- Proficient in MS Office Suite and WordPress
- Possess professional communication skills for interacting with a variety of agencies, colleagues, leadership team, partners, and clients
- Ability to understand intended audiences, brand voices, and messaging, and to deliver appropriate direction/feedback to agencies and vendors
- Must be available for in-office work with occasional remote opportunities
- Must pass criminal history disclosure and screening process
Desired Qualifications
- Experience supporting integrated marketing campaigns across multiple channels and customer touchpoints
- Experience managing creative projects and campaigns
- Experience working with external agencies, photographers, videographers, graphic designers, writers, and other creative vendors
- Experience in hospitality, real estate, lifestyle, retail, or community-focused brands
- Familiarity with content management systems, email marketing platforms, project management tools, and creative platforms
- Experience leveraging AI-assisted tools and emerging technologies to support content development and marketing workflows
- Asana and content platforms are a plus
- Minorities and Spanish/English bilingual persons
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