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Trend Micro1 day ago

Marketing Communications & PR Specialist (Consumer Products)

On-site · Tokyo, Tokyo, Japan

Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Enterprise
Industry
TECH

Job Summary

Marketing Communications & PR Specialist will lead integrated marketing communications and PR for consumer security products in the Japanese market. You’ll develop differentiated brand messages and stories for multiple customer segments, translating insights and market trends into cross-channel campaigns spanning digital, offline, and social media. You’ll own end-to-end planning and execution from messaging design to KPI measurement, coordinating with demand generation, branding, and content creation teams, and driving campaigns from ideation through analysis. You’ll manage media relations, including press releases, media pitches, and interview coordination with technology, business, and security press, while collaborating with domestic and international PR teams to maximize coverage and leadership positioning. The role involves creating globally consistent messages, building reputation for reliability and expertise, and leveraging AI knowledge/tools to enhance marketing/PR workflows. You will work across strategic planning, content direction (copy, visuals, LPs, promotional tools), and event/performance activities, with opportunities to advance toward broader brand management, product marketing, or global roles. English-language collaboration with overseas teams and a strong emphasis on integrated storytelling across brand, campaigns, and content are essential.

Required Qualifications

  • Experience in marketing communications and PR for consumer-focused products
  • Ability to develop and execute integrated marketing communications strategies across online/offline channels
  • Media relations experience including press releases, media pitches, and interview coordination
  • Experience coordinating with branding, demand generation, content creation teams
  • Ability to design and monitor KPI-driven campaigns and recap/improve initiatives
  • Experience with event appearances and media outreach; working with analysts/media in domestic and international contexts
  • English and Japanese language proficiency; ability to collaborate with global teams
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Trend Micro

Marketing Communications & PR Specialist (Consumer Products)

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