Marketing Communications Manager
$80,000–$120,000 year
On-site · Houston, Texas, United States
Job Summary
Develop and execute a multi-platform marketing communications strategy aligned with corporate and brand direction while reflecting local priorities. Create and manage all marketing materials in line with brand direction. Implement online marketing activities including social media, SEO/SEM, and demand/lead generation. Track campaign effectiveness and adjust strategies as needed. Collaborate with procurement to manage communications spend and work with vendors/agencies to localize assets. Lead PR initiatives and assist with long-term branding strategy in line with business goals.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
- Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel.
- Must have strong written, graphical, and oral communication skills and knowledge of content development.
- A strong network of PR and media contacts would be highly advantageous.
- Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.
- Must be able to travel 20% of the time
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