Marketing & Communications Coordinator
On-siteLansing, Michigan, United States
Job Summary
Develop weekly newsletters and intranet content to keep staff informed, while collaborating with sales, product, and customer service teams to ensure consistent messaging. Transform complex information into visual aids for partner meetings and coordinate marketing events, trade shows, and webinars. Manage posts and press releases for LinkedIn and the company website, research social media trends, and analyze marketing performance metrics to optimize campaigns. Assist in developing an annual calendar of events and materials for career fairs. This part-time, temporary role supports Niowave's internal and external communications strategy, with travel between Lansing locations expected.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field
- 1+ years' experience with applying basic marketing principles and digital marketing techniques
- Proficient with Microsoft Office Suite
- Familiarity with creative software such as Adobe Creative Suite, Canva, etc
- Organizational and project management skills with attention to detail
- Demonstrates effective interpersonal, written, and oral communication skills
- Resilient self-starter, who learns and acts quickly within a rapidly evolving environment
- Excellent analytical skills and ability to critically interpret and use data effectively
- Travel between locations is expected in the role
Desired Qualifications
- Embraces and models the Niowave Values of Teamwork, Courage, Integrity, and Upright Zeal
- Understands how to integrate into a new team/organization - appreciates the history of current state, know how and when to make suggestions, as well as using just the right pace to reach the improved future state
- Understands your own communication and learning styles, can assess others' styles, and is able to find the right path to connect the two
- Develops and maintains good relationships, gains the confidence of others and works effectively in a multidisciplinary matrix environment
- Stay up to date on the latest social media trends and suggest innovative content ideas
- Research and assist in development of a brand guide
- Research press release distribution services
- Develop plan for more concise communication layout on our internal channel (The Chelator)
- Monitor and analyze marketing performance metrics to optimize campaigns and report on their effectiveness
- Conduct market research to identify trends, competitor activities, and customer needs
- Natural storyteller with an eye for aesthetics
- Comfortable juggling multiple projects and bringing fresh ideas to the table
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