Marketing & Communication Lead - Hong Kong
On-site · Singapore, Singapore or Shanghai, Shanghai, China
Job Summary
Marketing & Communication Lead responsible for growing the 55 brand in the APAC region from Hong Kong, coordinating with Paris-based global team, and adapting marketing/PR strategy to local contexts. Manage local digital presence on platforms like WeChat, LinkedIn, Weibo, Baidu; produce PR materials; translate marketing content into Mandarin; coordinate events, webinars, influencer partnerships, industry awards, and localization of case studies and assets. Collaborate with APAC MDs and Paris marketing to drive brand awareness, events, content, and sales enablement across multiple APAC offices (Hong Kong, Shanghai, Shenzhen, Singapore, Taipei) while aligning with global branding and data-driven marketing initiatives. Strong emphasis on writing, localization, content production, analytics, and cross-functional collaboration with sales, consulting teams, and partners.
Required Qualifications
- Bachelor's or Master's degree in Business, Digital, Languages, Journalism, Arts or related field
- 6 years experience in marketing/communication/branding in digital-centric environment
- Fluent in Cantonese, Mandarin, English; French a plus
- Excellent writing and copywriting skills; strong analytics and project management
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