Marketing Channel Strategy Manager
On-site · Fort Washington, Pennsylvania, United States
Job Summary
Marketing Channel Strategy Manager responsible for designing and optimizing cross-channel marketing strategies that drive lead conversion across the customer journey. Develop and optimize multi-channel engagement strategies across email, SMS, phone, direct mail, push, and digital touchpoints; design coordinated customer journeys to increase lead-to-application and lead-to-fund conversion; establish KPIs across the funnel and drive continuous optimization; serve as liaison between marketing, data, and execution teams; collaborate with data teams to define targeting logic and measurement frameworks; ensure proper tracking, attribution, and reporting; support test-and-learn frameworks including A/B testing and incrementality measurement. Requires a Bachelor’s degree and 5-7 years in related marketing roles; proficient in marketing automation/CRM (e.g., Salesforce Marketing Cloud); strong analytical, communication, and collaboration skills; on-site in Fort Washington, PA with standard office environment.
Required Qualifications
- Bachelor’s degree in marketing, Communications, Business, or related field (or equivalent experience)
- 5-7 years in marketing, marketing operations, or performance marketing roles
- Strong analytical skills with the ability to interpret data and translate into strategy
- Experience working with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud)
- Ability to collaborate across marketing, analytics, and technology teams
- Experience in financial services or regulated industries preferred
- Excellent communication, stakeholder management, and attention to detail
- Proficiency with Microsoft Office Suite (Word, PowerPoint, Excel)
- Strong written and verbal communication skills
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