Marketing Capability Analyst (Hybrid: Madison, WI or Waverly, IA)
$83,100–$124,700 year
Hybrid · Madison, Wisconsin, United States or Waverly, Iowa, United States
Job Summary
Marketing Capability Analyst responsible for leading the implementation of system enhancements in marketing capabilities, facilitating change management, establishing measurement plans, and leading cross-functional teams to deliver growth for both B2B and B2C. The role emphasizes governance, documentation, and leveraging emerging marketing technologies to drive performance, with 6+ years in IT/Process Improvement and a Bachelor’s degree. Travel up to 10% and hybrid work in Madison, WI or Waverly, IA.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience
- 6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related field
- Deep knowledge of marketing technologies for both B2B and B2C marketing
- Knowledge of call center sales processes or similar customer interaction channels preferred
- Demonstrated strong leadership skills in driving and successfully delivering initiatives and engagement with stakeholders
- Experience in making recommendations and decisions based on quantitative analysis
- Proven success in collaborating and influencing multiple functions and groups to achieve desired sales/financial goals
- Strong business acumen and analytic skills with an understanding of insurance financials
- Demonstrated excellent communication skills, both written and verbal
- Proven ability to manage multiple projects and tasks to successful completion
- Strong time management, planning and problem-solving skills
- Able to travel - not to exceed 10% of the time
- Preferred: Possess and maintain Life & Health Insurance Licenses (or obtain within 90 days from start date)
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