Marketing Campaign Manager-Product Marketing
RemoteUnited States
Job Summary
Translate technical capabilities into clear, persuasive narratives for security buyers, writing assets like blogs, whitepapers, and sales enablement materials including pitch decks and battlecards. Plan and execute 2-3 multi-channel campaigns per quarter, coordinating timelines and cross-functional inputs to drive pipeline and revenue goals. Monitor performance, apply a test-and-learn mindset, and report results to senior leadership while maintaining consistency with the product positioning framework. Work directly with the VP of Marketing and stakeholders across product, sales, and analyst relations to define buyer journeys and optimize messaging.
Required Qualifications
- 4 to 7 years in B2B marketing
- demonstrated strength in both content or product marketing and campaign execution
- Exceptional writing skills
- portfolio that shows you can turn complex, technical subject matter into clear and compelling narrative
- Experience building sales enablement content (decks, battlecards, one-pagers) in partnership with sales or enablement teams
- A working understanding of positioning, messaging frameworks, and buyer journeys, and the judgment to apply them
- Hands-on experience planning and executing multi-channel campaigns and measuring their impact on pipeline
- Comfort with marketing automation and analytics platforms (e.g., HubSpot, Marketo, or similar)
- A self-starter who thrives in a fast-paced, ambiguous, build-it-now environment and can own work end to end
Desired Qualifications
- Cybersecurity or technical B2B experience
- Bonus: familiarity with security operations, MDR, or the broader cybersecurity landscape
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