Marketing Campaign Manager – B2B SaaS High Growth
$90,000–$110,000 year
RemoteUnited States
Job Summary
Develop and execute targeted customer marketing programs to drive awareness for cross-sell and upsell opportunities across the unified platform. Collaborate with sales and product marketing to build segmented communication strategies, including email campaigns and lifecycle programs, while supporting account-based initiatives for strategic customers. Manage customer-focused events from ideation through logistics, including virtual summits, webinars, and trade show participation, to foster community and share best practices. Project manage the sourcing of reviews and testimonials, act as a liaison for customer speakers, and nurture champions across the customer base. Track engagement metrics, report on expansion pipeline influence and advocacy growth, and use insights to continuously optimize strategies. Requires 5+ years in B2B SaaS marketing with experience in demand generation and event planning; reports to Senior Director of Demand Generation in a remote-first environment with up to 20% travel.
Required Qualifications
- 5+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise software
- Proven experience supporting a high-growth company through customer marketing, event marketing, or demand generation
- Experience supporting virtual events, webinars, or user conferences (ZoomWebinar, Webex Events, etc.)
- Familiarity with marketing automation and CRM platforms (Pardot, HubSpot, Marketo, Salesforce, etc.)
- Strong collaboration and communication skills; ability to work cross-functionally and command a room when necessary
- Robust project management and campaign execution skills
- AI-forward early adopter with strong AI usage skill set and examples
- Strong copywriting skills with the ability to QA your own work
- Data-driven mindset with experience measuring marketing impact
- Deep knowledge of the customer journey and the ability to translate customer needs, challenges, and goals into meaningful marketing programs
- Must be willing to travel up to 20% for conferences, trade shows, and company events
- Flexible to help support campaigns across Marketing as the need arises; 'one team' mentality
- You share our values, and work in accordance with those values
Desired Qualifications
- Building a marketing campaign from scratch, from ideation to execution, with consideration to long-term corporate strategies
- Experience creating messaging or journey mapping for IT, technology, or enterprise software audiences
- Additional helpful software skills: Asana, Demandbase, Sendoso, Canva, Outreach, Sprout Social
- Must be highly analytical and proficient with Excel
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