Marketing Campaign Analyst
$71,000–$83,000 year
RemoteUnited States
United StatesRemoteFull Time$71,000–$83,000 yearBachelors DegreeLarge
Full TimeBachelors DegreeLarge
Job Summary
Marketing Campaign Analyst responsible for analyzing, measuring, and reporting on the performance of marketing campaigns across Keplr Vision practices. Identify trends in patient acquisition, conversion, and retention across multiple marketing channels and locations; build and maintain marketing performance dashboards; develop KPIs and reporting standards; support A/B testing and incremental impact analyses; and present insights to stakeholders to improve ROI and marketing effectiveness.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Economics, Statistics or related field.
- 3–6+ years of experience in marketing analytics, campaign analytics, or related role
- Experience in healthcare, optical, or multi-location retail environments preferred
- Strong SQL skills for data extraction and analysis
- Experience with Power BI or similar data visualization tools
- Familiarity with marketing platforms (CRM, email marketing tools, digital advertising platforms)
- Experience with Google Analytics or similar web analytics tools
- Understanding of marketing KPIs, campaign performance metrics, and testing concepts
- Strong attention to detail and data accuracy
- Ability to communicate insights clearly to non-technical stakeholders
- Strong cross-functional collaboration skills
- Excellent verbal and written communication skills
- Results-oriented, analytical mindset with ability to drive continuous improvement
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