Marketing Brand Manager
$80,000–$100,000 year
On-sitePlymouth, Minnesota, United States
Job Summary
Lead brand project initiatives across all elements of the marketing mix, interacting with and managing functions within Scotts to deliver against project objectives. Gain a deep understanding of the brand, competitive landscape, and key business objectives to deliver growth strategy through qualitative analysis and quantitative data. Help develop media plans, ensure alignment to brand budgets and profitability, and develop data-driven recommendations using relevant sales and market data. Utilize insights from multiple sources to discover opportunities and strategies while assisting with strategic reporting needs. Manage product development and project management tasks, demonstrating the ability to coach and develop others. Requires a Bachelor's degree, 5+ years of progressive marketing experience, and proficiency in Adobe Creative Suite, CMS, and analytics. Travel up to 20%.
Required Qualifications
- Bachelor's degree in marketing, communications, or related field
- 5+ years progressive experience in marketing, design and promotion
- Strong knowledge of digital marketing and current trends
- Experience integrating consistent marketing strategy across multiple channels
- Product development and project management experience
- Demonstrated ability to manage/coach/develop others
- Relevant experience with and knowledge of Adobe Creative Suite, Content Management systems, social media, and analytics
- Proficient in Microsoft Office Suite
- Travel up to 20%
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.