Marketing Automation Strategy Manager
$81,662–$134,741 year
Hybrid · Omaha, Nebraska, United States
Job Summary
Marketing Automation Strategy Manager leads cross-functional efforts to translate business objectives into scalable digital marketing solutions using enterprise marketing automation platforms. Responsible for platform governance, scalable campaign frameworks, reusable templates, and operational best practices to improve personalization, engagement, and speed to market. Collaborates with technology, data, and analytics teams to enable audience data quality, privacy compliance, and cross-channel orchestration while driving optimization through testing (A/B) and performance analysis. Demonstrates strong strategic thinking, stakeholder trust, and ability to bridge marketing strategy with technical execution across ESPs, CDPs, data platforms, and automation capabilities.
Required Qualifications
- 5+ years of hands-on experience with enterprise marketing automation and platform scalability
- Experience administering and optimizing omnichannel customer engagement platforms spanning email (ESP), SMS/mobile messaging, web personalization, analytics, and customer data platforms (CDPs)
- Strong understanding of digital marketing practices, data-driven customer engagement, and lifecycle marketing
- Experience collaborating with technical teams (developers, data engineers) and translating marketing requirements into technical specifications
- Experience working with structured customer data and managing large-scale campaign execution
- Strong analytical mindset and proficiency in marketing analytics tools
- Excellent communication, project management, and cross-functional collaboration skills
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