Marketing Automation Specialist
Hybrid · Hyderabad, Telangana, India
Job Summary
Marketing Automation Specialist responsible for designing, developing, and managing multiple marketing automation workflows and campaigns to drive engagement, lead quality, and revenue. Key duties include driving Eloqua email performance, performing A/B testing, coordinating handoffs to BDR/SDR teams, leveraging data for personalized messaging, optimizing audience segmentation and lead scoring with AI-enabled tooling, and maintaining governance for data privacy and brand accuracy. Requires 3-6 years in marketing automation, proficiency with Eloqua and Salesforce (certifications preferred), and HTML/JavaScript skills. Works in a hybrid model with 2-3 days in the office in Hyderabad, India. Strong project management, cross-functional collaboration, and a proactive, curious approach to customer journey optimization and campaign efficiency are essential.
Required Qualifications
- 3-6 years in marketing automation platforms
- Proficiency in Eloqua and Salesforce
- certifications preferred in both
- HTML and JavaScript proficiency
- strong project management in matrix organizations
- ability to collaborate cross-functionally
- AI tools familiarity or interest
- data privacy and governance awareness
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