Marketing Automation Specialist
Hybrid · Hyderabad, Telangana, India
Job Summary
Marketing Automation Specialist who designs, builds, and optimizes multi-channel automation programs using Eloqua to drive customer engagement, lead conversions, and revenue. Responsibilities include driving Eloqua email performance, performing A/B tests, handing off leads to BDR/SDR teams, activating data for personalized messaging, and partnering with cross-functional teams to deliver timely campaigns. The role emphasizes AI-powered tools for audience segmentation, lead scoring, and send-time optimization, ensuring data privacy and governance while achieving measurable KPI improvements in engagement, conversions, and pipeline. The position operates in a flexible hybrid model (2-3 days in the office) with global work-life balance programs and a matrixed, global organization context.
Required Qualifications
- 3+ years experience in marketing automation platforms
- Proficiency in Eloqua and Salesforce
- Wrike proficiency
- Excel, JavaScript and HTML familiarity
- Strong project management and cross-functional collaboration
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