Marketing Automation Specialist

Plan and execute CRM campaigns targeting specific business goals, creating and optimizing content aligned with brand identity. Analyze campaign performance by generating detailed reports on key metrics, identifying trends, and making data-driven decisions to improve conversion rates through A/B testing. Coordinate international campaigns across European markets, adapting strategies to local needs while collaborating with the Brand & Creative team. Monitor business impact and report findings to stakeholders to support strategic planning. Leverage experience with platforms like Iterable and HTML coding to drive innovation in customer engagement strategies.