Marketing Automation Specialist
Remote · Philippines
Job Summary
Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems. Own marketing automation workflows, lead scoring & segmentation, email campaign performance, and CRM alignment with sales. Proficient in HubSpot, Marketo, Pardot, or ActiveCampaign with hands-on workflow building, lead scoring, and email campaigns. Create nurture sequences, drip campaigns, triggered workflows, and A/B test subject lines, copy, and CTAs. Ensure deliverability, compliance (GDPR, CAN-SPAM, CCPA), and clean data through segmentation and de-duplication. Build and analyze dashboards in HubSpot/Marketo, Power BI/Tableau to turn data into actionable insights. Strong collaboration with sales to improve lead quality and pipeline, and stay updated on automation tools and best practices. Fully remote role with U.S. business hours.
Required Qualifications
- 2+ years experience with Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
- Hands-on experience with Workflow building
- Lead scoring
- Email campaigns
- Strong skills in Excel / Google Sheets (segmentation, reporting)
- Understanding of Email deliverability
- Data privacy & compliance
- Detail-oriented with strong execution discipline
- Comfortable working remote in U.S. business hours
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