Marketing Automation Specialist
RemoteUnited States
Job Summary
Build and optimize automated nurture sequences, drip campaigns, and triggered workflows across HubSpot, Marketo, Pardot, ActiveCampaign, and Klaviyo. Configure workflow triggers, conditions, and branches while testing logic and troubleshooting issues to improve lead progression from engagement through MQL to sales handoff. Create scalable automation systems that integrate with CRM platforms like Salesforce and Zoho, maintaining accurate lead routing and assignment workflows. Monitor campaign performance, conduct A/B testing, and build dashboards to analyze funnel bottlenecks and drive revenue attribution. Audit segmentation and database health to ensure clean data and support compliance with GDPR, CAN-SPAM, and CCPA requirements.
Required Qualifications
- 2+ years of hands-on marketing automation experience
- Practical experience with one or more of: HubSpot, Marketo, Pardot / Account Engagement, ActiveCampaign, Klaviyo, Similar marketing automation platforms
- Experience building: Automated workflows, Lead scoring systems, Nurture sequences, Drip campaigns, Lifecycle automations, Segmentation systems
- Strong understanding of: CRM systems, Marketing funnels, Lead lifecycle management, Marketing automation logic, Lead attribution, Email marketing, Lead routing and sales handoffs
- Strong Excel or Google Sheets skills
- Understanding of email deliverability best practices
- Familiarity with data privacy and email compliance requirements
- Ability to troubleshoot automation and data-flow issues
- Strong written English communication skills
- Excellent organizational and problem-solving abilities
- High attention to detail
- Ability to manage multiple campaigns and workflows simultaneously
- Comfortable collaborating with marketing and sales stakeholders
- Able to work independently in a remote environment during U.S. business hours
- Must be available for U.S. Business Hours
Desired Qualifications
- HubSpot certification
- Marketo certification
- Pardot / Salesforce Account Engagement certification
- Experience with: Zapier, API integrations, Webhooks, Multi-touch attribution
- Experience using: Power BI, Tableau, Advanced reporting platforms
- Background in: B2B SaaS, Professional services, E-commerce, Growth marketing
- Experience working with U.S.-based marketing or sales teams
- Think in systems, workflows, funnels, and conversion paths
- Can independently build automation workflows from start to finish
- Understand how marketing automation connects directly to sales pipeline
- Are analytical and highly detail-oriented
- Care about clean CRM data and reliable automation
- Proactively identify inefficient or broken processes
- Balance technical execution with marketing objectives
- Enjoy testing and continuously improving campaign performance
- Can manage several workflows without sacrificing accuracy
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