Marketing Automation Specialist
$250,000–$250,000 year
On-siteAventura, Florida, United States
Job Summary
Develop and deploy email and SMS campaigns, including promotional, nurture, and transactional messaging. Set up, manage, and optimize automated workflows across platforms to support lead generation and customer engagement. Own campaign setup involving segmentation, personalization, scheduling, testing, and quality assurance. Coordinate with copywriters, designers, and stakeholders to ensure accurate builds. Create landing pages, forms, and lead capture mechanisms. Maintain integrations between CRM and marketing tools using Zapier or native connections. Ensure data accuracy, list hygiene, and compliance with CAN-SPAM regulations. Monitor deliverability, open rates, click-through rates, and conversion metrics. Support A/B testing initiatives on subject lines, creative, and send times. Generate recurring reports on campaign effectiveness and collaborate with sales teams on lead scoring and routing logic.
Required Qualifications
- 3+ years of experience in email marketing and marketing automation within platforms such as HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar systems
- Hands on experience building automated workflows and multi step nurture campaigns
- Strong understanding of segmentation, triggers, personalization, and behavioral targeting
- Experience with CRM integrations and tools such as Zapier or similar automation platforms
- Familiarity with landing page builders and lead capture optimization
- Strong analytical skills with experience interpreting campaign performance metrics
- Working knowledge of email deliverability standards and compliance regulations
- Excellent attention to detail and quality assurance discipline
- Ability to manage multiple campaigns and deadlines in a fast paced, performance driven environment
- Collaborative mindset with strong communication skills
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