Marketing Automation Specialist - Associate
On-site · London, England, United Kingdom
Job Summary
Design, execute, and optimize marketing automation campaigns; maintain and optimize workflows, including lead scoring and segmentation; conduct A/B testing to improve campaign performance; ensure compliance with all relevant email privacy regulations (GDPR, etc.); collaborate with global teams and provide thorough campaign documentation; analyze results and drive continuous improvement. Required skills include experience in digital marketing automation (Marketo preferred; Marketing Cloud a plus), Salesforce CRM and HTML; strong documentation, analytical, and project management abilities; ability to work independently with strict controls; excellent communication and teamwork; attention to detail and highly organized. Bachelor’s degree or equivalent experience requested.
Required Qualifications
- Bachelor’s degree or equivalent experience
- Experience in digital marketing automation (Marketo preferred; Marketing Cloud a plus)
- Experience with Salesforce CRM and HTML
- Strong documentation, analytical, and project management skills
- Excellent communication and teamwork skills
- Able to work independently and uphold strict controls
- Attention to detail and highly organized
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