Marketing Automation, Senior
On-siteHyderabad, Telangana, India
Hyderabad, Telangana, IndiaOn-siteFull TimeSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Senior Marketing Automation role focused on Marketo and Salesforce integration, owning end-to-end campaign operations, program build, attribution, QA, and reporting in a global B2B environment. Responsibilities include translating campaign briefs into execution-ready specifications, building scalable Marketo programs with advanced segmentation, ensuring robust Marketo–Salesforce integration, owning QA and release governance, diagnosing performance issues, and partnering with global stakeholders to elevate team capability and ensure data-driven outcomes.
Required Qualifications
- 7+ years in marketing automation / campaign operations
- Strong Marketo experience building complex programs (nurture, triggers, segmentation, tokens/templates)
- Strong Salesforce Campaign management capability (hierarchies, naming standards, member statuses) and understanding of campaign attribution impacts
- Ability to translate briefs into build-ready specifications and lead stakeholders through trade-offs and clarifications
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