Marketing Automation Senior Associate
On-site · Plano, Texas, United States
Plano, Texas, United StatesOn-siteFull TimeSenior LevelBachelors DegreeInvestment BankingEnterprise
Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Enterprise
Industry
Investment Banking
Job Summary
Senior Marketing Automation Associate to manage and optimize multi-channel campaigns in Marketo. Build, execute, and optimize marketing automation workflows including lead scoring and audience segmentation; ensure compliance with CAN-SPAM, GDPR, and privacy regulations; collaborate across cross-functional teams and time zones; maintain thorough campaign documentation; support integration with MarTech tools and analyze campaign performance for improvements and innovations.
Required Qualifications
- Bachelor’s degree or equivalent experience
- 3+ years in digital marketing automation (Marketo preferred; Marketing Cloud a plus)
- Experience with Salesforce CRM and Stensul preferred
- Strong project management, analytical, and documentation skills
- Ability to work independently and maintain high standards of control and compliance
- Excellent communication and collaboration skills
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