Marketing Automation Manager
HybridDes Moines, Iowa, United States
Job Summary
Develop and deploy scalable marketing automation strategies, designing multi-channel journeys that drive acquisition, retention, and benefit utilization. Own the roadmap for automation capabilities, translating approved strategies into automated workflows while optimizing triggers, segmentation, and personalization across the customer lifecycle. Collaborate with cross-functional teams and vendors to integrate CRM, CDP, and martech stacks, ensuring data integrity and compliance with regulations like GDPR, CCPA, and CMS guidelines. Continuously monitor campaign performance, analyze key metrics such as conversion lift and retention impact, and implement A/B testing to improve business outcomes and operational efficiency.
Required Qualifications
- Bachelor's degree in marketing or a related field
- Minimum of 5 years of experience in performance marketing, integrated digital marketing, marketing automation or a similar role
- Shows proven outcomes of previous campaign efforts aligned to goals
- Strong expertise in campaign management across various digital channels
- Demonstrated knowledge of email marketing, including segmentation, personalization, A/B testing, and deliverability
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously
- Strong critical thinking and problem-solving skills
- Strong bias for action and data-driven decisions
- Strong communication and collaboration skills to effectively coordinate with cross-functional teams
- Extreme attention to detail to ensure data integrity and consistency
- Up to date on the latest industry trends, technologies, and best practices in performance marketing and email marketing
Desired Qualifications
- Adobe Marketo Engage technical proficiency
- Experience in Adobe Experience Cloud, Customer Journey Analytics, Adobe Workfront, Adobe Experience Manager – Edge Delivery Services and Assets
- Health care experience
- Experience in various types of campaigns such as performance marketing, promotional marketing email marketing, lead nurturing, multi-step campaigns, drip campaigns, triggered campaigns, etc
- Ability to work cross-functionally and manage simultaneous projects
- Flourishes with digital innovation and evaluating trends in a changing landscape
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