Marketing Automation Manager
RemoteUnited States or Tulsa, Oklahoma, United States
Job Summary
Design and own the end-to-end lead nurturing strategy across the prospective-student lifecycle from inquiry through enrollment. Build, launch, and manage automated programs including multi-step nurture journeys, triggered campaigns, lead scoring, and segmentation across email and other channels. Map funnel stages to identify automation opportunities that accelerate progression and reduce leakage while partnering with admissions to support human outreach. Take direct ownership of improving Lead-to-Enrollment and Lead-to-Start conversion rates by building scalable infrastructure for workflows, triggers, and data flows. Run rigorous A/B and incrementality tests to analyze results and iterate toward measurable lift. Serve as the marketing owner of LeadSquared, managing campaign delivery, list hygiene, and data integrity while ensuring compliance with privacy and consent requirements. Report on automation performance and translate findings into actionable program refinements.
Required Qualifications
- 4–7 years in marketing automation, lifecycle, CRM, or demand-generation marketing, with hands-on ownership of automated programs
- Hands-on experience with LeadSquared
- Experience building out or administering a marketing technology stack: evaluating tools, standing up integrations, and connecting systems so data and workflows move cleanly between platforms
- A demonstrated track record of improving funnel conversion metrics (lead-to-conversion, lead-to-close, or equivalent) through nurture and automation
- Strong analytical skills: comfort with funnel analysis, A/B testing, and translating data into program decisions
- Working knowledge of how CRM, automation, integrations, and reporting fit together as a system
- Understanding of email deliverability, data hygiene, and privacy/consent best practices
- A systems mindset. You see the lifecycle as an engine to be built and tuned, and you sweat the details that make it run
- Must be able to lift 50 lbs
Desired Qualifications
- Higher education compliance knowledge, including SMS and email deliverability and TCPA compliance
- Familiarity with lead scoring model design and predictive/AI-enabled lifecycle tactics
- Experience supporting a sales or admissions team with marketing-sourced, nurtured leads
- SQL or comparable data fluency for deeper funnel analysis
- Experience with integration tooling, APIs, webhooks, or middleware (e.g., Zapier, Make, native connectors) to connect stack components
- Experience in education, admissions, or another high-consideration, multi-touch enrollment or sales funnel
- deep experience administering a comparable combined CRM/automation platform (e.g., HubSpot, Salesforce/Marketing Cloud, Marketo, Zoho) with the ability to master LeadSquared quickly is welcome — building journeys, scoring, and segmentation, not just executing sends
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