Marketing Automation Manager
RemoteUnited States
Job Summary
Administer Adobe Marketo Engage instances by defining standards for smart campaign structure, triggers, and filters, then auditing existing logic for accuracy and scalability. Build globally accepted automated campaigns, emails, landing pages, and forms while maintaining governance and compliance across multiple regions. Monitor deliverability metrics, list hygiene, and intent signal quality, troubleshooting sync failures and data discrepancies at the root cause level. Act as the first line of defense for system support, flagging problems proactively and translating complex technical behaviors into plain language for stakeholders. Manage segments in 6Sense using firmographic, behavioral, and intent data, ensuring seamless integration with Salesforce CRM and resolving duplicate records or broken workflow rules.
Required Qualifications
- 5 years of experience in Marketo Engage
- Hands-on 6Sense experience or similar such as Demandbase
- Hands-on working knowledge of Salesforce CRM
- Understanding API dependencies, sync logic, webhooks, and field mapping at a configuration level
- Understanding of MQL, MQA, SQL, and SAL funnel stages
- Experience with HTML/CSS for emails and landing pages
- Experience with CMS platforms such as Storyblok or WordPress
- Bachelor's degree in marketing or business
Desired Qualifications
- Marketo Certified Expert (MCE) preferred
- You use AI to create workflows that simplify campaign builds, eliminating manual processes to reduce time from brief to built
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