Marketing Automation Expert (Hubspot)
Remote
Job Summary
Own the backbone of data for the GTM organization by designing automation flows, managing CRM systems, and ensuring demand gen systems operate flawlessly across every touchpoint. Build and debug complex workflows with deep HubSpot expertise, including data modeling, SQL querying, and attribution logic to visualize impact for leadership. Collaborate directly with Product, Engineering, and Sales to align on funnel stages, lead routing, and paid media strategy while maintaining rigorous data hygiene. Submit a cover letter detailing your HubSpot competencies, reasons for leaving, and career plans, along with a public video introduction and salary expectations.
Required Qualifications
- Deep HubSpot expertise
- Owning data model and system design in HubSpot
- Basic SQL or data querying
- Able to pull their own reports without waiting on a data team
- Webhook/API literacy
- UTM/attribution modeling
- Reporting expertise
- Ability to visualize impact and help leadership make informed decisions
- Ability to map and document complex workflows before building them
- Comfortable with data hygiene and lead routing logic
- Understanding of funnel stages (MQL, SQL, pipeline)
- Ability to debug a broken automation without panicking
- Paid media fundamentals
- Email nurture strategy including segmentation, sequencing, and personalization logic
- Hands-on approach and a high level of expertise in HubSpot
- Experience marketing developer tools or PLG products
- Familiarity with product usage data (e.g. Amplitude, Database) feeding into marketing automation
- Some exposure to community-led or open source GTM motions
Desired Qualifications
- Webinar/content syndication ops experience
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