Marketing Automation & Email Marketing Manager
On-siteCharlotte, North Carolina, United States
Job Summary
Own the marketing automation platform and email marketing program end-to-end, serving as the subject matter expert for Salesforce Marketing Cloud and Data Cloud. Design, implement, and maintain data models and integrations between Marketing Cloud, Data Cloud, and business systems while developing end-to-end customer journey orchestration. Build, test, and deploy email campaigns, manage audience segmentation, and implement automation workflows and drip campaigns. Monitor campaign performance against key KPIs, analyze findings, and interpret business needs into technical requirements for journey builds. Collaborate with marketing, IT, sales, and divisional teams to align integrated strategies and ensure data quality and security across all platforms.
Required Qualifications
- 4-year degree in marketing, design, communications, business administration or a related field
- 3+ years of progressive, hands-on experience in marketing automation or a closely related digital marketing role
- Deep knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Data Cloud
- Proven experience developing and executing omni-channel marketing automation programs
- Strong understanding of data modeling, data integration, and data governance principles
- Proficiency in HTML/CSS
- Experience with AMPscript and SQL
- Salesforce Marketing Cloud Email Specialist certification
- Salesforce Marketing Cloud Consultant and/or Data Cloud certification
Desired Qualifications
- Experience with Salesforce Data Cloud and data unification strategies
- Experience with Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
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